A Social Media Revolution

Social Media is not only here to stay, it has revolutionized the way an increasing number of entrepreneurs and executives communicate and engage with each other. It is critical for both executives and entrepreneurs to understand that this revolution has created a fundamental shift in the way people access information,…

You are who Google says you are …

When on-line, you are who Google says you are. Harsh, but true. In today's fast-paced, information driven world - Google has become the "go-to" resource for locating information and validating decisions. Neglect Google and you are essentially turning away clients and customers. Establishing a magnetic personal + business brand online…

How 2 Monitor Your Online Reputation

Building a magnetic personal brand and business brand requires (i) knowing what people are saying about your brand both on-line and off-line; (ii) engaging in conversation to help shape perception about your brand; and (iii) providing information that helps influence marketplace decision. This process all starts with an effective and…

Generating Business with Twitter. Real Talk.

At least several times a week, clients want to know exactly how I use Twitter to efficiently and effectively support our work at UpwardAction®.   Among other things, Twitter is an amazing source of market data for us.  It is also a great way to build buzz for our projects and…