Building a Magnetic Brand – Do What Matters

Building a compelling and magnetic brand is critical to  an effective social media marketing program.   Your clients and customers must first have an emotional connection with you and your brand before they can be influenced by you and your message. Magnetic brands have clear messages that do 9 primary things:…

Social Media Return on Investment: Tracking is Key

Clients often ask how to determine if social media marketing is an effective use of their time and money.  When working with lawyers, accountants and executives, I always find  simple answers tied to clear goals work best ... so, here's my answer.    Determining the return on investment (ROI) of social…