Bring Google Alerts Into Your Inner Circle

Google Alerts is an extremely useful tool for monitoring your brand and keeping up with important information in your practice area and industry. The Google Alert tool will search the Internet for published information about the topics you’ve designated and deliver the results directly to your inbox. You have have content delivered once a day or once a week. Content can even be delivered to your inbox at a specific time of day or...

7 Types of Facebook Posts That Will Get You Liked

A targeted Facebook “Like” can drive targeted traffic to your website and increase the value of your social currency. It also has the power, by its conspicuous absence, to instill doubt.  In a world where a brand-focused social media presence has become inextricably linked to the long-term success of your practice, Facebook ‘likes' play a part in measuring the effectiveness of your Facebook content in this social savvy world. ...

Are You Making Money on Social Media or Just Wasting Time?

Social media can disrupt your workflow, but it can also be a powerful tool for growing your practice. So how do you tell the difference between a social media campaign that converts followers into clients, and a time wasting stream of distracting notifications? Luckily, there are methods to help you quantify the cost effectiveness of the time that you invest posting, tweeting, and liking. Here are some questions that can help you...

9 Ways to Grow Your Practice with LinkedIn

When properly leveraged, LinkedIn can be a powerful tool in your business development and personal marketing arsenal. It’s a great place to “find” and “get found” by prospective clients, colleagues, influencers and industry leaders. Once the “finding” has occurred, a fully-optimized LinkedIn profile tells the story of your professional background in a way that is not only engaging, but also helps to increase your visibility,...

The Power of Great Content

GREAT Content … Adds value. Tells stories. Makes things clear. Creates vivid imagery. Empowers. Inspires. Motivates. Entertains. Educates. Has influence. Creates impact. TRANSFORMS the person who creates it and the person who consumes it. Is your content working this hard for you? We can help. Click...

Social Media Internship Available

UpwardAction® is recruiting an intern to assist in increase our social media presence and engagement with our online community. This position is ideal for students interested in pursuing careers in new media, marketing and communications. As our Social Media Communications Intern, you will be actively involved in developing strategies to increase brand recognition for the UpwardAction® brands by developing content, testing headlines...

Everything is possible if you are committed …

Thanks to the power of the Internet … —> YOU have the power to create and distribute content to people throughout the world. —> YOU have the opportunity to create and sell programs, products and services that transform lives – you live and the people you serve. —> YOU have the ability to market your business in a way that adds value to the world and income to your bottom-line. Social media and the...

Getting Started with Twitter

—> Access to journalists, editors, investors and entrepreneurs. —>A platform to motivate, inspire and educate various groups of people … your target audience. —> The opportunity to join conversations related to your expertise – while attracting potential clients, colleagues and JV partners in the process. There are just a few of the many reasons that having an active Twitter presence is good for...

What Gets Measured Gets Done

What gets written gets measured. What gets measured gets done. Desire is a start, but it won’t get what you want. Intention is great, but it won’t get the job done. Decision is necessary, but will only take you so far. Planning will put you on the right path, but only works when it includes specific daily action that is written down. Plans that are neither specific nor written down quickly shift and change for the sake of your...