Web 2.0 Tools for Small Business Growth & Development

Web 2.0 technology makes it possible for professional service firms and retail businesses (both large and small) to (i) monitor their brand, (ii) track activities of key clients and (iii) engage their target market like never before. Helping companies optimize their business for strategic on-line growth is one of my…

Mass Distribution – A Cause for Alarm

The increasingly large number of "aggregate all updates" social networking programs being offered by new social media marketing companies is alarming.   Social networks present an amazing opportunity for businesses and brands to attract new business, engage clients and expand their market share ... when used strategically. Simply lumping all social…

How 2 Monitor Your Online Reputation

Building a magnetic personal brand and business brand requires (i) knowing what people are saying about your brand both on-line and off-line; (ii) engaging in conversation to help shape perception about your brand; and (iii) providing information that helps influence marketplace decision. This process all starts with an effective and…

Social media marketing- track, then measure for success

Tracking data is key to determining the return on investment (ROI) of a social media marketing program; however, it is just one step in determining the ROI of a marketing campaign.   You must be diligent about measuring various elements of a social media marketing campaign to really know its impact.  …