Key Tips for Building a Magnetic Business Brand

Key Tips for Building a Magnetic Business Brand


A magnetic brand is a “promise of value” that systematically and consistently attract your target market and ideal clients. This happens when you become clear about (i) your target market, (ii) the exact needs of your target market, (iii) your value as it relates to a bottom-line objective and (iv) exactly how your value connected to a “known” need in the marketplace. This process works for entrepreneurs, business owners and executives.

Check out the video below to learn key ways to build a “magnetic brand” that results in a bottom-line impact to your business or career.

Need help implementing any of the lessons discussed here? Call our offices at 1 (800) 753-6576 to learn about our social media business building programs. We can help you take the UpwardAction® necessary for accelerated success!

TC Cooper is an Amazon best selling author, lawyerpreneur and president of UpwardAction®. She is also the founder of the CooperZone Virtual Learning System, which includes the Linked Impact Academy, Tweeple Impact Academy, Live Streaming Impact Academy and Social Media Magic Coaching Group. As the CEO of UpwardAction®, TC helps lawyers, consultants and other professional service providers leverage the power of the Internet to build influential brands and sustainable businesses. TC earned her law degree at Columbia Law School, where she was a Harlan Fisk Stone Scholar, and her BA with honors from Hampton University. She is also a certified coach and graduate of CoachU.