Key Tips for Building a Magnetic Business Brand

A magnetic brand is a "promise of value" that systematically and consistently attract your target market and ideal clients. This happens when you become clear about (i) your target market, (ii) the exact needs of your target market, (iii) your value as it relates to a bottom-line objective and (iv)…

Mass Distribution – A Cause for Alarm

The increasingly large number of "aggregate all updates" social networking programs being offered by new social media marketing companies is alarming.   Social networks present an amazing opportunity for businesses and brands to attract new business, engage clients and expand their market share ... when used strategically. Simply lumping all social…