Endorsement from Stephanie Burroughs

Endorsement from Stephanie Burroughs

TC Cooper ("Coach TC") is a phenomenal magnetic branding and social media trainer and coach. She provides practical, insightful and clear directions for implementing a workable plan for branding your company and using Web 2.0 strategies for that will grow your business. I highly recommend Coach TC for your next…

Social media marketing- track, then measure for success

Tracking data is key to determining the return on investment (ROI) of a social media marketing program; however, it is just one step in determining the ROI of a marketing campaign.   You must be diligent about measuring various elements of a social media marketing campaign to really know its impact.  …

Building a Magnetic Brand – Do What Matters

Building a compelling and magnetic brand is critical to  an effective social media marketing program.   Your clients and customers must first have an emotional connection with you and your brand before they can be influenced by you and your message. Magnetic brands have clear messages that do 9 primary things:…

Social Media Return on Investment: Tracking is Key

Clients often ask how to determine if social media marketing is an effective use of their time and money.  When working with lawyers, accountants and executives, I always find  simple answers tied to clear goals work best ... so, here's my answer.    Determining the return on investment (ROI) of social…