The most important question in business is … “Will they pay for IT?”

The 2nd most important question is …  “Does providing IT advance your purpose?”

If you answered yes to both questions, you owe it to yourself and the people you have been called to serve to “make yourself seen.” (LL Cool J fans will get that reference – lol).

However, just one answer no means … STOP.

Think about the questions.
Reconsider your answers.

If you can't get to a double yes, your time is best spent elsewhere.

Magic resides at the intersection of “willingness to pay” and “purpose.”

~TC Cooper

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Photo courtesy of Stuart Heath and Flickr.

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