The most important question in business …

The most important question in business …


The most important question in business is … “Will they pay for IT?”

The 2nd most important question is …  “Does providing IT advance your purpose?”

If you answered yes to both questions, you owe it to yourself and the people you have been called to serve to “make yourself seen.” (LL Cool J fans will get that reference – lol).

However, just one answer no means … STOP.

Think about the questions.
Reconsider your answers.

If you can't get to a double yes, your time is best spent elsewhere.

Magic resides at the intersection of “willingness to pay” and “purpose.”

~TC Cooper

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Photo courtesy of Stuart Heath and Flickr.

TC Cooper is an Amazon best selling author, lawyerpreneur and president of UpwardAction®. She is also the founder of the CooperZone Virtual Learning System, which includes the Linked Impact Academy, Tweeple Impact Academy, Live Streaming Impact Academy and Social Media Magic Coaching Group. As the CEO of UpwardAction®, TC helps lawyers, consultants and other professional service providers leverage the power of the Internet to build influential brands and sustainable businesses. TC earned her law degree at Columbia Law School, where she was a Harlan Fisk Stone Scholar, and her BA with honors from Hampton University. She is also a certified coach and graduate of CoachU.