Google Alerts is an extremely useful tool for monitoring your brand and keeping up with important information in your practice area and industry. The Google Alert tool will search the Internet for published information about the topics you’ve designated and deliver the results directly to your inbox. You have have content delivered once a day or once a week. Content can even be delivered to your inbox at a specific time of day or...
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Writing content that captures the trust and influences the mind your ideal client is essential to online success. This is a magical process that I call creating “social brand authority.” It leads to referrals, recommendations and sales. During my journey of creating social brand authority for others, I’ve learned many secrets that have made all the difference in my work. I’m writing this note to share these secrets with you. Let’s...
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GREAT Content … Adds value. Tells stories. Makes things clear. Creates vivid imagery. Empowers. Inspires. Motivates. Entertains. Educates. Has influence. Creates impact. TRANSFORMS the person who creates it and the person who consumes it. Is your content working this hard for you? We can help. Click...
Read MoreSocial media provides powerful opportunities to market your business in a way that impacts the lives of people every single day. Here's how … 1. Create great content every day. 2. Visit at least one Facebook group and help someone out by providing your expert advice (for free) every day. Do this with love and care, not criticism or blame. 3. Leave an engaging comment on the wall of at least one Facebook group every day. 4. ...
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The most important question in business is … “Will they pay for IT?” The 2nd most important question is … “Does providing IT advance your purpose?” If you answered yes to both questions, you owe it to yourself and the people you have been called to serve to “make yourself seen.” (LL Cool J fans will get that reference – lol). However, just one answer no means … STOP. Think about the...
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