Why are you doing it?  Inquiring minds want to know …

Jumping on the bandwagon.
Keeping up with the Joneses.
Feeding your ego.
Avoiding confrontation.
Avoiding the truth.
Hiding the truth.
Because you just don't know what else to do.

These are popular excuses (disguised as reasons) to do IT.

NONE of them, however, will add value to the lives of your clients, customers, families and friends.

If you are going to do IT (social media, meetings, launches, programs, products, live events, services),

Do it because …

They need it
They want it
It serves a need that has gone unmet.

Do it because …

You want to.
You need to.
It makes you happy.
It brings you joy.

Do IT because IT matters.

If you need help getting IT done, ask.

TC Cooper