Why are you doing IT?

Why are you doing IT?


Why are you doing it?  Inquiring minds want to know …

Jumping on the bandwagon.
Keeping up with the Joneses.
Feeding your ego.
Avoiding confrontation.
Avoiding the truth.
Hiding the truth.
Because you just don't know what else to do.

These are popular excuses (disguised as reasons) to do IT.

NONE of them, however, will add value to the lives of your clients, customers, families and friends.

If you are going to do IT (social media, meetings, launches, programs, products, live events, services),

Do it because …

They need it
They want it
It serves a need that has gone unmet.

Do it because …

You want to.
You need to.
It makes you happy.
It brings you joy.

Do IT because IT matters.

If you need help getting IT done, ask.

TC Cooper

TC Cooper is an Amazon best selling author, lawyerpreneur and president of UpwardAction®. She is also the founder of the CooperZone Virtual Learning System, which includes the Linked Impact Academy, Tweeple Impact Academy, Live Streaming Impact Academy and Social Media Magic Coaching Group. As the CEO of UpwardAction®, TC helps lawyers, consultants and other professional service providers leverage the power of the Internet to build influential brands and sustainable businesses. TC earned her law degree at Columbia Law School, where she was a Harlan Fisk Stone Scholar, and her BA with honors from Hampton University. She is also a certified coach and graduate of CoachU.