Pretty is not enough … websites must work.

During the past week, I have spoken with more than a few business owners who have invested in beautiful new websites that are not designed to "work" for their businesses.   What a waste of money and a "set-up" for disappointing results! A beautiful "brochure" website is not enough. In today's…

Mass Distribution – A Cause for Alarm

The increasingly large number of "aggregate all updates" social networking programs being offered by new social media marketing companies is alarming.   Social networks present an amazing opportunity for businesses and brands to attract new business, engage clients and expand their market share ... when used strategically. Simply lumping all social…

How 2 Monitor Your Online Reputation

Building a magnetic personal brand and business brand requires (i) knowing what people are saying about your brand both on-line and off-line; (ii) engaging in conversation to help shape perception about your brand; and (iii) providing information that helps influence marketplace decision. This process all starts with an effective and…

Generating Business with Twitter. Real Talk.

At least several times a week, clients want to know exactly how I use Twitter to efficiently and effectively support our work at UpwardAction®.   Among other things, Twitter is an amazing source of market data for us.  It is also a great way to build buzz for our projects and…