You are who Google says you are …

When on-line, you are who Google says you are. Harsh, but true. In today's fast-paced, information driven world - Google has become the "go-to" resource for locating information and validating decisions. Neglect Google and you are essentially turning away clients and customers. Establishing a magnetic personal + business brand online…

How 2 Monitor Your Online Reputation

Building a magnetic personal brand and business brand requires (i) knowing what people are saying about your brand both on-line and off-line; (ii) engaging in conversation to help shape perception about your brand; and (iii) providing information that helps influence marketplace decision. This process all starts with an effective and…