Mass Distribution – A Cause for Alarm

The increasingly large number of "aggregate all updates" social networking programs being offered by new social media marketing companies is alarming.   Social networks present an amazing opportunity for businesses and brands to attract new business, engage clients and expand their market share ... when used strategically. Simply lumping all social…

Social media marketing- track, then measure for success

Tracking data is key to determining the return on investment (ROI) of a social media marketing program; however, it is just one step in determining the ROI of a marketing campaign.   You must be diligent about measuring various elements of a social media marketing campaign to really know its impact.  …

Generating Business with Twitter. Real Talk.

At least several times a week, clients want to know exactly how I use Twitter to efficiently and effectively support our work at UpwardAction®.   Among other things, Twitter is an amazing source of market data for us.  It is also a great way to build buzz for our projects and…

Building a Magnetic Brand – Do What Matters

Building a compelling and magnetic brand is critical to  an effective social media marketing program.   Your clients and customers must first have an emotional connection with you and your brand before they can be influenced by you and your message. Magnetic brands have clear messages that do 9 primary things:…