Posts Tagged "social networking"


Successful social networking is all about building and leveraging relationships. Powerful relationships are built on trust and two abilities- your likeability and credibility. Before you can expect others to value your input, you must first “earn the right to be heard” by being likable and credible. Social media makes it easier than ever to earn this right and build a magnetic brand that is authentic and eliminates the...

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Twitter is by far one of my favorite social networks.   Twitter is a particularly useful tool for small business owners because it can be leveraged to (i) initiate relationships with prospective clients, (ii) identify business opportunities, (iii) attract speaking engagements and (iv) meet industry colleagues.  When used strategically, Twitter can initiate activity that leads to an expansion of your market share. Before business...

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A Community of Your Own Facebook, Twitter, MySpace, LinkedIn Groups and other third-party social platforms are fantastic places to find, attract and engage your target market.   Your interaction with your target market and ideal clients; however, should NOT end with your use of these networks.  It is important for you to first meet the folks with whom you want to work on their home turf (i.e., third-party social networks) and then...

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The increasingly large number of “aggregate all updates” social networking programs being offered by new social media marketing companies is alarming.   Social networks present an amazing opportunity for businesses and brands to attract new business, engage clients and expand their market share … when used strategically. Simply lumping all social networks into one group with reckless abandon … okay…....

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