Build Relationships with Social Marketing

Successful social networking is all about building and leveraging relationships. Powerful relationships are built on trust and two abilities- your likeability and credibility. Before you can expect others to value your input, you must first "earn the right to be heard" by being likable and credible. Social media makes it…

How to Grow Your Business with Twitter – Start by Listening

Twitter is by far one of my favorite social networks.   Twitter is a particularly useful tool for small business owners because it can be leveraged to (i) initiate relationships with prospective clients, (ii) identify business opportunities, (iii) attract speaking engagements and (iv) meet industry colleagues.  When used strategically, Twitter can…

Community Buildling for Local Businesses

A Community of Your Own Facebook, Twitter, MySpace, LinkedIn Groups and other third-party social platforms are fantastic places to find, attract and engage your target market.   Your interaction with your target market and ideal clients; however, should NOT end with your use of these networks.  It is important for you…

Mass Distribution – A Cause for Alarm

The increasingly large number of "aggregate all updates" social networking programs being offered by new social media marketing companies is alarming.   Social networks present an amazing opportunity for businesses and brands to attract new business, engage clients and expand their market share ... when used strategically. Simply lumping all social…