Is Your Business Ready for Social Media?

Is Your Business Ready for Social Media?

Social media can be a powerful “momentum builder” for your business or it can be a colossal waste of time. Before embarking on a social media campaign, pause and ask yourself the following key questions to determine if your business is ready to effective leverage the power of social media…
Endorsement from Michael Cararelli

Endorsement from Michael Cararelli

TC Cooper is a consummate professional with an abundance of knowledge in social media and other related areas. As a client of TC for a coaching and a participant in a six-week Business Branding program, she ‘blew me away’ with her breadth, depth of knowledge and willingness to ensure that…

Social media marketing- track, then measure for success

Tracking data is key to determining the return on investment (ROI) of a social media marketing program; however, it is just one step in determining the ROI of a marketing campaign.   You must be diligent about measuring various elements of a social media marketing campaign to really know its impact.  …

Social Media Return on Investment: Tracking is Key

Clients often ask how to determine if social media marketing is an effective use of their time and money.  When working with lawyers, accountants and executives, I always find  simple answers tied to clear goals work best ... so, here's my answer.    Determining the return on investment (ROI) of social…