Posts Tagged "social media for lawyers"


Endorsement from Michael Cararelli

Endorsement from Michael Cararelli


Posted By on May 30, 2011

TC Cooper is a consummate professional with an abundance of knowledge in social media and other related areas. As a client of TC for a coaching and a participant in a six-week Business Branding program, she ‘blew me away’ with her breadth, depth of knowledge and willingness to ensure that she met everyone’s expectations. She has so much knowledge and information to share that I came away from the engagement with her ‘wired’ and...

Read More

Tracking data is key to determining the return on investment (ROI) of a social media marketing program; however, it is just one step in determining the ROI of a marketing campaign.   You must be diligent about measuring various elements of a social media marketing campaign to really know its impact.   At UpwardAction® , we measure: Client acquisition cost in terms of money and time invested; Number of leads before and after social...

Read More

Clients often ask how to determine if social media marketing is an effective use of their time and money.  When working with lawyers, accountants and executives, I always find  simple answers tied to clear goals work best … so, here's my answer.    Determining the return on investment (ROI) of social media marketing is easiest when you (i) are clear about your goals, (ii) know which social media tools are best suited to make the...

Read More

The power of social media is felt with greatest impact when you first listen to  conversations that are most relevant to  clearly defined goals, and then engage in the conversation. The art and science of listening is important because it allows you to become familiar with the environment and context in which conversations are taking place. This information is critical to your ability to engage with your target audience in a way that...

Read More

When a relationship management or “rainmaking” conversation turns to Twitter, I can always expect to hear at least 2 of the following 3 questions from folks who have just begun to seriously consider the possibilities Twitter presents for business development and building Rainmaking Relationships™. How do I increase my followers on Twitter? How do I generate business leads? How do I close more deals? Below are a few of my...

Read More