Posts Tagged "social media for business"


Tracking data is key to determining the return on investment (ROI) of a social media marketing program; however, it is just one step in determining the ROI of a marketing campaign.   You must be diligent about measuring various elements of a social media marketing campaign to really know its impact.   At UpwardAction® , we measure: Client acquisition cost in terms of money and time invested; Number of leads before and after social...

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At least several times a week, clients want to know exactly how I use Twitter to efficiently and effectively support our work at UpwardAction®.   Among other things, Twitter is an amazing source of market data for us.  It is also a great way to build buzz for our projects and those of our clients. The goal for this post is to inspire you to think about how you can use this “little tool” to have a big impact in your...

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