Web 2.0 Tools for Small Business Growth & Development

Web 2.0 technology makes it possible for professional service firms and retail businesses (both large and small) to (i) monitor their brand, (ii) track activities of key clients and (iii) engage their target market like never before. Helping companies optimize their business for strategic on-line growth is one of my…

How 2 Monitor Your Online Reputation

Building a magnetic personal brand and business brand requires (i) knowing what people are saying about your brand both on-line and off-line; (ii) engaging in conversation to help shape perception about your brand; and (iii) providing information that helps influence marketplace decision. This process all starts with an effective and…