Build Your Brand On Facebook!

Facebook has more than 400 million active users and is the most visited website on the planet. This is serious business! Small business owners, you MUST use Facebook to increase visibility, build trust and increase your market share. Established business brands, you MUST use Facebook to engage clients, build loyalty…

Engage and Influence Your Clients – 27 Ways to Use Social Networks

Social media certainly has the power to be a great equalizer in business development and client retention for small businesses, growth-stage companies and large corporations.  Strategic use of social media tools combined with authenticity are key ingredients in the secret sauce for online business success. During the past week, I've…

Mass Distribution – A Cause for Alarm

The increasingly large number of "aggregate all updates" social networking programs being offered by new social media marketing companies is alarming.   Social networks present an amazing opportunity for businesses and brands to attract new business, engage clients and expand their market share ... when used strategically. Simply lumping all social…

Social media marketing- track, then measure for success

Tracking data is key to determining the return on investment (ROI) of a social media marketing program; however, it is just one step in determining the ROI of a marketing campaign.   You must be diligent about measuring various elements of a social media marketing campaign to really know its impact.  …