21 Ways to Leverage the Power of Personal Marketing

21 Ways to Leverage the Power of Personal Marketing

Personal marketing involves the consistent sharing of valuable information that consistently (i) attracts your ideal clients; positions you as a expert and leading authority; and  (iii) keeps you on the minds of influencers and decision makers in your industry.   The combination of these three elements leads to systemically attracting new business opportunities…
Cool Twitter Tools

Cool Twitter Tools

Twitter is one of my all time favorite social media tools.   Thanks to this micro-blogging platform I've met amazing people like @BrianMoran, @TrustBranding, @ZaraGreen, @NancyMyrland, @DonnaSeyle, @lawyercoach, @AdvertisingLaw and @BizinSpirit.  I've gotten to know fabulous folks like @Tim_Baran and @SmallBizLady better, PLUS I've reconnected with amazing mentors like @AlfredEdmondJr. Twitter has also directly led to amazing…
ICONC Personal Branding for Professionals

ICONC Personal Branding for Professionals

An ICON is a object or symbol of uncritical devotion. It is loved, respected and in some cases revered. A personal brand is your unique promise of value. It is what a person expects when she hears your name or a person encounters anything that reminds him of you. Your…
5 Steps to Growing Your Book of Business with Social Media

5 Steps to Growing Your Book of Business with Social Media

Social networks make it easier than ever to identify, attract, engage and influence the decisions of your target market and ideal clients. Social media provides amazing and often free tools that make it possible for lawyers and other professional service providers to systemize and automate huge portions of their personal…