The power of social media and email marketing makes it easier than ever to fill your book of business with your ideal client, when you know what to do.   If you’re ready to make things happen, I’ve put together 10 steps to get you started.  Let’s go. Step 1:   Define your target market. Step 2:   Clearly identify your ideal client within your target market. Step 3:  Select one significant pain, need, want or...

Although newcomer in the world of social networks and micro-blogging platforms, Quora can be a powerful tool for lawyers and other professionals.   It’s is a mico-blogging platform that is built around a collection of questions and answers that are created, edited and organized by the community of Quora users. Think of it as Twitter meets LinkedIn Answers. If you’re interested in learning how you can leverage the power of this...

Facebook is a social network that makes it easy to find, engage and influence the thoughts, actions and decisions of your family, friends, colleagues and the Facebook community at large.  This heavy influence and enormous impact is thanks to the power of the “like button.”  Here are 21 things that you can do right now to build a “likable” Facebook page that supports your personal marketing plan of action. Answer...

Successful social networking is all about building and leveraging relationships. Powerful relationships are built on trust and two abilities- your likeability and credibility. Before you can expect others to value your input, you must first “earn the right to be heard” by being likable and credible. Social media makes it easier than ever to earn this right and build a magnetic brand that is authentic and eliminates the need for...

Twitter is a micro-blogging platform on which you can share 140 character messages in a public environment. Messages shared on Twitter are called “tweets” and can be viewed by (i) people who are following you on Twitter and (ii) people who are searching Twitter for keyword phrases that you have used in your Tweets.  Your “tweets” can even show-up in Google searches for keyword phrases that appear in your...

Personal marketing involves the consistent sharing of valuable information that consistently (i) attracts your ideal clients; positions you as a expert and leading authority; and  (iii) keeps you on the minds of influencers and decision makers in your industry.   The combination of these three elements leads to systemically attracting new business opportunities and closing deals faster.  Ready to create a powerful and profitable...

Twitter is one of my all time favorite social media tools.   Thanks to this micro-blogging platform I’ve met amazing people like @BrianMoran, @TrustBranding, @ZaraGreen, @NancyMyrland, @DonnaSeyle, @lawyercoach, @AdvertisingLaw and @BizinSpirit.  I’ve gotten to know fabulous folks like @Tim_Baran and @SmallBizLady better, PLUS I’ve reconnected with amazing mentors like @AlfredEdmondJr. Twitter has also directly...