A Social Marketing and Media Buying Agency

Lead Generation

The professionals at UpwardAction® are leaders in generating high quality and pre-qualified leads for law firms, insurance companies and financial service providers. We accomplish this by leveraging the power of paid search campaigns, social marketing strategies and lead generation funnels.

Our company works with clients that offer legal services, insurance products and business finance opportunities. Facebook, Twitter, LinkedIn and email are our primary tools for generating and qualifying leads.

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Content Development

We provide content development strategies for law firms, insurance companies and financial service providers. This includes the provision of search engine optimized content that leverages the power of social media and Internet search to drive targeted traffic to specific pages on the web that are designed to convert prospects to clients.

All content is original, tailored for the specific needs of each client and built upon our company’s deep experience in the legal industry and financial sector.

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Social Media Training

We provide online and in-person training programs for law firms, insurance companies and financial service providers that want to leverage the power of social branding, social media and Internet marketing to grow.

Our CEO – Tasha “TC” Cooper, provides consulting services to help firms and businesses increase productivity and profitability through the use of technology. Consulting services typically include video, telephone and electronic communication.

Click here to book TC Cooper.

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  • What We Do
  • Facebook Ads
  • Retargeted Digital Ads

Social Media Authority - Virtual Resource GroupThe professionals at UpwardAction® provide a variety of digital branding and online reputation management services that include:

*  Social Marketing Consulting
*  Online Training for Lawyers (visit LawyersLaunchpad.com)
*  Online Marketing Video Production (visit Attorney Marketing Videos)
*  Pay Per Click & Media Buying

Social media management includes maximizing social media sites such as LinkedIn, Facebook and Twitter to attract business opportunities and leverage the web to nurture relationships.

Click here to view our capabilities statement.

image concept de stratégie marketing (valider / accepter)Imagine delivering distinctly different marketing messages to specific segments of your target audience, knowing that the messages will only be seen by the groups of people for whom they were intended. Facebook Ads brings this vision into reality by providing detailed data about the likes, interests and demographics of its vast user base. Thanks to this data, you can create and distribution specific messages – through FB Ads – for specific groups of people.

Facebook is the largest social network on the planet with more than a billion users. 72% of adults online visit the network at least once a month. As of 2014, the average time spent on Facebook by its users is 20 minutes a day. With these kinds of numbers, it is safe to say that if your firm, agency or company serves adult humans, your target audience is likely using Facebook at least once a month. If your ideal clients are using Facebook – they should find you there adding value and driving people to your website.

At UpwardAction®, we are Facebook ninjas who can help you reach and engage with your ideal client population in a way that pre-qualifies them for services and drive them to your home base, your website.

Interested in using Facebook to attract your ideal clients? Let’s talk. Call us at (800) 753-6576.

Regargeting AdsRetargeted Digital Ads are those ads about websites you have previously visited that seem to follow you all over the Internet. Retargeting is the process of using online advertising to stay in front people people who have visited your firm or company’s website after they have moved on to visit other places on the Internet. When used in a thoughtful, client-centric and strategic way, Retargeted Digital Ads are an effective way to leverage your advertising dollars for the biggest returns.

It’s been said that the majority of people who are looking to hire an attorney, insurance company or finance professional research several options before making a final decision. Retargeted Digital Ads make it possible for you to stay in front of these people throughout their online search for professional support. When used in conjunction with an digital advertising program to drive traffic to your website, Retargeted Digital Ads are an effective way to help convert website visitors into clients.

Interested in incorporating Retargeting Digital Ads into your online marketing strategy? We should talk. Call us at (800) 753-6576.

I attended a lunch and learn session that Tasha led on using social media that was outstanding. She gave a great overview of ways to grow and expand your practice through Twitter.  She opened a new world to me and I’m excited about using what she taught.

Femeia Adamson Femeia Adamson

Washington DC Attorney