Biz-ni-tize Your Firm

Biz-ni-tize Your Firm

Biz-ni-tize Your Law Practice Infrastucture with Systems

A strong infrastructure is an integral part of any successful business.  Efficient systems make a strong infrastructure possible.

When you engage UpwardAction®, we will work with you to develop systems that biz-ni-tize your law practice, transforming it into a profitable law business.   We will help you leverage the power of Internet tools to develop systems for billing and invoicing clients, optimize client communications and manage email correspondence.

If your law practice is unorganized or your systems non-existent, it’s time to biz-ni-tize it. Let’s talk.

Pro-fi-tize Your Firm

Pro-fi-tize Your Firm

Pro-fi-tize Your Law Business with Online Marketing

Profitable law businesses leverage systems for marketing, business development, client care and law firm operations. The plethora of online tools not only make it possible, but easier than ever (when you know what you’re doing), to develop lead generation funnels that are effective for your target market; marketing messages that pre-qualify clients; paid search campaigns that target specific types of clients; and, special offers that add additional revenue streams to your law business.

If you’re ready to grow your practice with results-based marketing, let’s pro-fi-tize it

Hu-man-ize Your Firm

Hu-man-ize Your Firm

Hu-ma-nize Your Law Business with Client Care

Clients going through the emotionally draining experience that occurs during litigation often have questions about their case and need lots of support. This can be time-consuming and resource draining.

We can help hu-ma-nize your law practice with systems that incorporate client care sequences, case management sequences, and  referral nurture sequences. This makes it possible to provide your clients and referrals with exceptional service and avoid common attorney grievance complaints.

If you are ready to grow your law firm, let’s hu-ma-nize it!

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  • What We Expect
  • Who We Serve
  • Who We Are
  • How We Do It

Our team gets lots of emails inquiring about private consulting and coaching opportunities with UpwardAction® CEO – TC Cooper and our superstar team of certified UpwardAction® Business Advisors.

The truth is …  we are very selective about who we accept as UpwardAction® clients.   Our ideal clients do not believe in excuses and they are the types of professionals (lawyers and consultants alike), law firms and professional service firms  that are ready and willing to take the action necessary to experience success.

No victims of circumstance, tire-kickers or procrastinators are allowed!

If you are accepted as an UpwardAction® client, we expect you to take action on lessons learned or hire the proper support to get your work done.

Your success is our success, and we take success very seriously.

Click here to get started.  We look forward to helping you build an EPIC online reputation.

Lawyers. Legal Professionals. Consultants.

At UpwardAction®, we help small law firms and lawyers who are solo practitioners optimize their online reputations within their local practice areas, significantly increasing traffic to their websites and inquires for their services; bolstering their bottom line.

Clients who work with us over period of time are able to manage their online reputations in a way that introduces the people who find your online to be influenced by the introduced to the accomplished, competent, civic-minded and successful attorney you have become, not the inexperienced lawyer you use to be (as shown by bar grievances from the early days of your law practice).

Our legal clients are engaged in a variety of digital branding and online reputation management services that include: individual consulting, group coaching, CLE online training, providing marketing videos for Internet marketing (e.g., hand drawn whiteboard attorney marketing videos), email marketing services, paid advertising services and social media management – which includes maximizing social media sites such as LinkedIn, Facebook and Twitter, to garner new clientele, attract business opportunities, and nurture ongoing client relationships.

A consultancy founded by a lawyer, to serve lawyers.

UpwardAction® is a online reputation management and social media marketing consultancy that serves lawyers, legal professionals and seasoned consultants. Our company is the manifestation of the vision our our founder, Tasha “TC” Cooper to create a company that helped lawyers (a group of people who are near and dear to her heart) transform stressful law practices and consultancies into profitable businesses that leverage the power of the social media and Internet technology to thrive. is a division of UpwardAction® LLC was founded by attorney Tasha “TC” Cooper to provide quality on-line, on-demand training for lawyers and legal professionals who want to leverage the power of social media to attract clients, care for clients and strengthen classes.

As practicing attorney and entrepreneur with more than 15 years of experience in helping small business owners and, more recently, solo practitioners and small firm lawyers, build sustainable business models, Tasha “TC” Cooper harnesses the power of the Internet to increase business impact, influence and income.

The foundation of TC Cooper’s love affair with helping business owners succeed began while she was a student at Columbia Law School and was blessed with the opportunity to serve the clients of Columbia Law’s Nonprofit / Small Business Clinic. She often says that her experiences as a student in this legal click experience transformed her life and continues to shape the legacy that she continues to build through her entrepreneurial ventures.

Read more about TC and her story by clicking here.

Subject Matter Expertise.   Dedication.   Client Care.

Our Social Brand Authority and Online Reputation Management programs are designed to help lawyers, legal professionals and consultants build influential and even magnetic online brand reputations for themselves and their law practices that increase their impact, influence and income.

If your online reputation is challenged by negative or disparaging content, we can help build your story in a way that influences your online reputation. Here’s how -  we inundate search engine rankings with positive information about you, your law practice and your law firm using a process that systematically pushes down negative information.   To accomplish this, our team uses social marketing strategies and Internet marketing tools to:

1)  Create and publish positive content about your personal brand and your law firm brand in a process that is influences by how high  negative or disparaging content about your  or your practice ranks;

2)  Displace top rankings for misleading, outdated or inaccurate content by designing a process for your needs that considers  that factors in the  with regards to the number of searches for your name and law firm name;

3)  Ethically process information incorporating the most paramount practices in social media marketing and Internet marketing to ensure the absolute best, most effective results; and

4)  Publish content about your personal brand and law firm online reputation in a deliberate manner over a sustained period of time to mimic the natural flow of information published on the web; leading to higher search engine placement for your content, creating a natural flow of information that results in higher rankings in search engine rankings.

Interested in getting started?   Let’s talk.  Call our office at (800) 753-6576 or leave your contact information for us here.

I attended a lunch and learn session that Tasha led on using social media. She gave a great overview of ways to grow and expand your practice through Twitter.  She opened a new world to me and I’m excited about using what she taught.

Femeia Adamson Femeia Adamson

Washington DC Attorney