Lead Generation

The professionals at UpwardAction® are leaders in generating high quality and pre-qualified leads for law firms, insurance companies and financial service providers. We accomplish this by leveraging the power of paid search campaigns, social marketing strategies and lead generation funnels.

Our company works with clients that offer legal services, insurance products and business finance opportunities. Facebook, Twitter, LinkedIn and email are our primary tools for generating and qualifying leads.

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Content Development

We provide content development strategies for law firms, insurance companies and financial service providers. This includes the provision of search engine optimized content that leverages the power of social media and Internet search to drive targeted traffic to specific pages on the web that are designed to convert prospects to clients.

All content is original, tailored for the specific needs of each client and built upon our company’s deep experience in the legal industry and financial sector.

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Social Media Training

We provide online and in-person training programs for law firms, insurance companies and financial service providers that want to leverage the power of social branding, social media and Internet marketing to grow.

Our CEO – Tasha “TC” Cooper, provides consulting services to help firms and businesses increase productivity and profitability through the use of technology. Consulting services typically include video, telephone and electronic communication.

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Our team will review your social media profiles, survey your online reputation and audit your existing programs, products and services to determine your best course of action for building an influential and profitable Internet presence and online brand. If you are not currently using social marketing in your business, we’ll do an assessment of your target market and develop a strategic plan of action based on the results of our research and analysis. Once our review and analysis is done, we will provide a strategic action plan that details exactly how to build an online marketing program that attracts, engages and converts your ideal clients to paying clients. Your customized strategic plan will include strategic plans of actions for: up to the three social networks, email marketing, digital product development, online marketing funnels, paid advertising and more.

This program includes your choice of either (a) four 60 minute coaching sessions with TC Cooper on her private conference line (which includes sharing her computer screen) or (b) one-half day strategy session at her Washington, DC office. This will last for approximately 4 hours and includes continental breakfast. Absent special circumstances, in-person strategy sessions occur on Fridays and Saturdays

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This program includes a comprehensive review of the social media sites your company is using and specific recommendations for how to increase engagement and profitability. If you are not currently using any social network, we’ll tell you exactly how to get started with the best social network for your business. Our recommendation will be based on both your goals and your resources.

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We will review and optimize your existing LinkedIn profile and company page – or create these pages for you if you do not already have them.

This package includes: (1) the development and delivery of a keyword optimized profile and company/firm description to significantly increase the placement of your pages in LinkedIn searches; (2) specific recommendations for the LinkedIn groups you should join (based on your business objectives) and exactly what to do when you join and (3) a 30-day plan for action for leverage the power of LinkedIn to have more profitable conversations. No resume, no problem. Just complete our online questions and we’ll develop the content for your LinkedIn pages for you.

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UpwardAction® will handle the basic set-up and provide branded images for up to three of the following social media sites: LinkedIn Company page, Twitter, Facebook Fan Page or YouTube. This includes writing keyword optimized bio and about us pages for each of these accounts.

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Success Stories

testimonials4 Thank you very much for your time and energy in presenting the three Build Momentum with Social Media sessions for our members. The feedback from the lawyers was very positive. It was especially helpful that you were able to demonstrate how a lawyer can turn her/his LinkedIn profile into a dynamic tool for building a network and communicating one’s problem solving ability and expertise. Showing lawyers how and when to use Twitter was very useful because you provided a clear strategy for getting results from this tool.

Daniel Mills, DC Bar Association

testimonials1I attended a lunch and learn session that Tasha led on using social media that was outstanding. She gave a great overview of ways to grow and expand your practice through Twitter. She opened a new world to me and I’m excited about using what she taught.

Femeia Adamson, Washington DC Attorney



testimonials5 I found Tasha’s LinkedIn and Twitter presentations to the DC Bar Association extremely informative. As a business consultant and service provider, I know the importance of employing social marketing for self‐promotion. Tasha shared creative, practical and time efficient ways to use social media in my business. Her thorough presentations showed me how to improve my LinkedIn profile and to use Twitter to provide value and get the word out about my firm.

Deb Gaveglio, Actualize Consulting

testimonials2Tasha Cooper is a phenomenal magnetic branding and social media trainer and coach. I have hired her on behalf of the New Jersey Small Business Development Centers Procurement Programs to develop several training programs and to consult with our clients. TC provides practical, insightful and clear directions for implementing a workable plan of action for branding your company and using Web 2.0 strategies to will grow your business. I highly recommend her for your next speaking or training program.

Stephanie Burroughs, NJSBDC


testimonials3I have had the great pleasure of bringing Tasha in twice for entrepreneur training programs. As someone who has taught entrepreneurship for many years and brought in countless speakers and business coaches, I can say without hesitation that Tasha Cooper is the best speaker and business coach that I have ever seen. She is a brilliant business strategist who also has outstanding communication skills. You literally cannot even write down all the great business solutions that she produces! I fully recommend Tasha with my highest praise

John Childress, Levin Institute FastTrac

testimonials3My all‐day VIP Strategy Session with Tasha was phenomenal. Not only did she demonstrate encyclopedic knowledge of social media marketing, but she also proved extremely well‐prepared to address the specific needs of my firm. She was an enthusiastic, clear, and patient teacher who helped this internet marketing novice see the big picture.

David G. Ross, The Ross Law Firm

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