Vicinity Media Group—publisher of Suburban Essex, Vicinity, and inBiz Magazines, with websites including SuburbanEssex.com—has chosen Upward Action LLC as a partner in providing cutting-edge social media and digital marketing programs to Vicinity Media Group and its advertisers.

“Maximizing the advertising dollars of our clients is of utmost important to us,” said David Black, founder and CEO of Vicinity Media Group. “Our partnership with UpwardAction® demonstrates our commitment to providing leading-edge resources for our clients to grow their businesses.”

The critical role of social media is reflected in a recent analysis by NielsenWire, which found that more people check sites such as Facebook even before reading personal email. Time spent on social media sites skyrocketed by 277% in 2009, and shows no signs of slowing. The joint venture will ensure that local businesses tap into this unprecedented marketing opportunity.

“We are excited about the results strategic social media and digital marketing programs will deliver to the company and our advertisers,” David Black added.

UpwardAction® is a premier brand development, social media and digital marketing agency. “It is our privilege to partner with David Black and the entire Vicinity Media Group team to help area businesses serve more people and increase revenue,” said Tasha (TC) Cooper Coleman, Esq., founder and CEO of UpwardAction®. “Supporting the economic growth of area businesses is an exciting way to use our social media and digital marketing experience.”

To learn more about Vicinity Media Group, please visit www.SuburbanEssex.com

Find more information about UpwardAction at www.UpwardAction.com.