Vicinity Media Group Taps UpwardAction to Lead Social Media Marketing

Vicinity Media Group—publisher of Suburban Essex, Vicinity, and inBiz Magazines, with websites including SuburbanEssex.com—has chosen Upward Action LLC as a partner in providing cutting-edge social media and digital marketing programs to Vicinity Media Group and its advertisers. “Maximizing the advertising dollars of our clients is of utmost important to us,”…

You are who Google says you are …

When on-line, you are who Google says you are. Harsh, but true. In today's fast-paced, information driven world - Google has become the "go-to" resource for locating information and validating decisions. Neglect Google and you are essentially turning away clients and customers. Establishing a magnetic personal + business brand online…

Pretty is not enough … websites must work.

During the past week, I have spoken with more than a few business owners who have invested in beautiful new websites that are not designed to "work" for their businesses.   What a waste of money and a "set-up" for disappointing results! A beautiful "brochure" website is not enough. In today's…

Web 2.0 Tools for Small Business Growth & Development

Web 2.0 technology makes it possible for professional service firms and retail businesses (both large and small) to (i) monitor their brand, (ii) track activities of key clients and (iii) engage their target market like never before. Helping companies optimize their business for strategic on-line growth is one of my…