Social Media, Keywords, Success

The Power of Keywords in Locating Business Opportunities with Social Media Social media provides amazing insight into what is on the minds of your ideal clients and customers. Here's how to get started ... Invest time conducting keyword research (or hire an agency like UpwardAction®) to get clear about exactly…

A Social Media Revolution

Social Media is not only here to stay, it has revolutionized the way an increasing number of entrepreneurs and executives communicate and engage with each other. It is critical for both executives and entrepreneurs to understand that this revolution has created a fundamental shift in the way people access information,…

How to Grow Your Business with Twitter – Start by Listening

Twitter is by far one of my favorite social networks.   Twitter is a particularly useful tool for small business owners because it can be leveraged to (i) initiate relationships with prospective clients, (ii) identify business opportunities, (iii) attract speaking engagements and (iv) meet industry colleagues.  When used strategically, Twitter can…

Community Buildling for Local Businesses

A Community of Your Own Facebook, Twitter, MySpace, LinkedIn Groups and other third-party social platforms are fantastic places to find, attract and engage your target market.   Your interaction with your target market and ideal clients; however, should NOT end with your use of these networks.  It is important for you…