How to Grow Your Business with Twitter – Start by Listening

Twitter is by far one of my favorite social networks.   Twitter is a particularly useful tool for small business owners because it can be leveraged to (i) initiate relationships with prospective clients, (ii) identify business opportunities, (iii) attract speaking engagements and (iv) meet industry colleagues.  When used strategically, Twitter can…

Generating Business with Twitter. Real Talk.

At least several times a week, clients want to know exactly how I use Twitter to efficiently and effectively support our work at UpwardAction®.   Among other things, Twitter is an amazing source of market data for us.  It is also a great way to build buzz for our projects and…

Experience the power of social media, listen first.

The power of social media is felt with greatest impact when you first listen to  conversations that are most relevant to  clearly defined goals, and then engage in the conversation. The art and science of listening is important because it allows you to become familiar with the environment and context…