Generating Business with Twitter. Real Talk.

At least several times a week, clients want to know exactly how I use Twitter to efficiently and effectively support our work at UpwardAction®.   Among other things, Twitter is an amazing source of market data for us.  It is also a great way to build buzz for our projects and…

Social Media Return on Investment: Tracking is Key

Clients often ask how to determine if social media marketing is an effective use of their time and money.  When working with lawyers, accountants and executives, I always find  simple answers tied to clear goals work best ... so, here's my answer.    Determining the return on investment (ROI) of social…

Experience the power of social media, listen first.

The power of social media is felt with greatest impact when you first listen to  conversations that are most relevant to  clearly defined goals, and then engage in the conversation. The art and science of listening is important because it allows you to become familiar with the environment and context…