Google Alerts is an extremely useful tool for monitoring your brand and keeping up with important information in your practice area and industry. The Google Alert tool will search the Internet for published information about the topics you’ve designated and deliver the results directly to your inbox. You have have content delivered once a day or once a week. Content can even be delivered to your inbox at a specific time of day or night.
Best of all, it’s free to use – you just need a gmail account. To learn more about how to set-up a GoogleAlerts account, go to https://www.google.com/alerts.
Here are 7 things you should use this powerful (and free) tool to monitor.
- Your name.
- Your company’s name.
- Names of key competitors.
- Your key clients.
- People and companies you’d like to become clients.
- Major hot topics in your industry and practice areas.
- Thought leaders in your industry and practice areas with whom you’d like to keep-up.
The more you know about what's happening in your industry and with the key players, the more valuable the content you can share with your community. It's imporant for you to pay attention. Let Google help.
Are you using Google Alerts to monitor other topics?
Let us know. Please share in the comments.
Until next time,
Stay in #UpwardAction.
PS – If you need help using social media networks to get better results in your role as a business owner or executive, click here to check out our CooperZone Academies for social marketing.
