Tasha TC Cooper

The Art and Science of Digital Branding

Digital Branding is all about the art and science of leveraging the power of social media and online reputation management to build influence and attract pre-qualified client leads. In today's hyper-connected digital world, an influential online brand is essential to the growth and sustainability of your bottom-line. Tablets. iPads. iPhones.…

7 Resons You Should Write Every Day …

Devoting the time and energy that it takes to consistently publish great content is important. Here are 7 reasons why ... 1. People will begin to trust you. 2. People will want to hire you. 3. People will want to help you (often for free). 4. People will ask for…
The most important question in business …

The most important question in business …

The most important question in business is … "Will they pay for IT?" The 2nd most important question is …  "Does providing IT advance your purpose?" If you answered yes to both questions, you owe it to yourself and the people you have been called to serve to "make yourself…

Why are you doing IT?

Why are you doing it?  Inquiring minds want to know ... Jumping on the bandwagon. Keeping up with the Joneses. Feeding your ego. Avoiding confrontation. Avoiding the truth. Hiding the truth. Because you just don't know what else to do. These are popular excuses (disguised as reasons) to do IT.…