
Lead Generation
The professionals at UpwardAction® are leaders in generating high quality and pre-qualified leads for law firms, insurance companies and financial service providers. We accomplish this by leveraging the power of paid search campaigns, social marketing strategies and lead generation funnels.
Our company works with clients that offer legal services, insurance products and business finance opportunities. Facebook, Twitter, LinkedIn and email are our primary tools for generating and qualifying leads.
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Content Development
We provide content development strategies for law firms, insurance companies and financial service providers. This includes the provision of search engine optimized content that leverages the power of social media and Internet search to drive targeted traffic to specific pages on the web that are designed to convert prospects to clients.
All content is original, tailored for the specific needs of each client and built upon our company’s deep experience in the legal industry and financial sector.
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Social Media Training
We provide online and in-person training programs for law firms, insurance companies and financial service providers that want to leverage the power of social branding, social media and Internet marketing to grow.
Our CEO – Tasha “TC” Cooper, provides consulting services to help firms and businesses increase productivity and profitability through the use of technology. Consulting services typically include video, telephone and electronic communication.
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Success Stories
Thank you very much for your time and energy in presenting the three Build Momentum with Social Media sessions for our members. The feedback from the lawyers was very positive. It was especially helpful that you were able to demonstrate how a lawyer can turn her/his LinkedIn profile into a dynamic tool for building a network and communicating one’s problem solving ability and expertise. Showing lawyers how and when to use Twitter was very useful because you provided a clear strategy for getting results from this tool.
Daniel Mills, DC Bar Association
I attended a lunch and learn session that Tasha led on using social media that was outstanding. She gave a great overview of ways to grow and expand your practice through Twitter. She opened a new world to me and I’m excited about using what she taught.
Femeia Adamson, Washington DC Attorney
I found Tasha’s LinkedIn and Twitter presentations to the DC Bar Association extremely informative. As a business consultant and service provider, I know the importance of employing social marketing for self‐promotion. Tasha shared creative, practical and time efficient ways to use social media in my business. Her thorough presentations showed me how to improve my LinkedIn profile and to use Twitter to provide value and get the word out about my firm.
Deb Gaveglio, Actualize Consulting
Tasha Cooper is a phenomenal magnetic branding and social media trainer and coach. I have hired her on behalf of the New Jersey Small Business Development Centers Procurement Programs to develop several training programs and to consult with our clients. TC provides practical, insightful and clear directions for implementing a workable plan of action for branding your company and using Web 2.0 strategies to will grow your business. I highly recommend her for your next speaking or training program.
Stephanie Burroughs, NJSBDC
I have had the great pleasure of bringing Tasha in twice for entrepreneur training programs. As someone who has taught entrepreneurship for many years and brought in countless speakers and business coaches, I can say without hesitation that Tasha Cooper is the best speaker and business coach that I have ever seen. She is a brilliant business strategist who also has outstanding communication skills. You literally cannot even write down all the great business solutions that she produces! I fully recommend Tasha with my highest praise
John Childress, Levin Institute FastTrac
My all‐day VIP Strategy Session with Tasha was phenomenal. Not only did she demonstrate encyclopedic knowledge of social media marketing, but she also proved extremely well‐prepared to address the specific needs of my firm. She was an enthusiastic, clear, and patient teacher who helped this internet marketing novice see the big picture.
David G. Ross, The Ross Law Firm
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