The type of sustainable success that legendary law firms enjoy is built on “thought leadership” and “expert status.”
Here's how it works: once you establish that you are the “go-to” person in your primary practice area(s) and your industry for the types of matters that form the basis of your law business, you'll find that prospective clients – who have pre-qualfied themselves – seek you out. This is the start of higher hourly rates, higher flat rates and a consistent flow of opportunities.
If fact, when you do what is necessary to build your online reputation to that of a “thought leader” for your colleagues and peers; and “expert” for your ideal clients and target market – you will experience the powerful phenomenon of being in the flow of client attraction and professional opportunities.
Thought leadership and expert status makes your online reputation magnetic. It is the game changer.
Building an online reputation as the authority (aka a thought-leader) in your industry and practice areas requires 4 key things:
- Clarity about your target market;
- Clarity about your ideal clients;
- Clarity about the specific business and legal needs of your target market; and,
- Clarity about the many ways in which your legal prowess makes your ideal client's life better – think big!
Once this is all crystal clear, you are ready to show up where your ideal client are spending time (online and offline) providing valuable information about the “what” and “why” of their exact desires, wants and needs.
Thought leadership as a lawyer requires more than just a complete understanding of the legal needs of your client, it requires a deep awareness and understanding of the “what” and “why” that has given rise to the legal matter. The deeper you go, the more profitable your law business will become.
There are lots of ways to established yourself as a thought leader and expert in your industry and practice areas in a way that builds your social brand authority and supports your online reputation management. Here are a few that UpwardAction® can help you with:
===> Article Marketing
===> Video Marketing
===> Blogging
If you find that you need help getting started with any of these solutions, UpwardAction® may be able to help. Let's talk! Give us a call at (800) 753-6576 or leave your contact information here.
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