Social Media Return on Investment: Tracking is Key

Clients often ask how to determine if social media marketing is an effective use of their time and money.  When working with lawyers, accountants and executives, I always find  simple answers tied to clear goals work best ... so, here's my answer.    Determining the return on investment (ROI) of social…

Experience the power of social media, listen first.

The power of social media is felt with greatest impact when you first listen to  conversations that are most relevant to  clearly defined goals, and then engage in the conversation. The art and science of listening is important because it allows you to become familiar with the environment and context…

Twitter is a powerful tool for rainmaking relationships.

When a relationship management or "rainmaking" conversation turns to Twitter, I can always expect to hear at least 2 of the following 3 questions from folks who have just begun to seriously consider the possibilities Twitter presents for business development and building Rainmaking Relationships™. How do I increase my followers…

What really matters …

Welcome to the year of the Tiger in the Chinese zodiac, signifying a year of bravery and courage.  2010 is the year that businesses with strong brands and strategic marketing programs can experience breakthrough success. Businesses that will experience such success will be those with a compelling brand message demonstrating…