Posts by Coach TC


Building an influential online reputation is essential to business development and the growth of a thriving law practice.   The Internet and social marketing provides attorneys with a powerful platform for developing a brand with local and even national appeal; however, this platform can be dangerous when used carelessly.   Unlike in-person conversations, information shared on the Internet and social networks can go...

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According to the American Bar Association, there are over one million licensed attorneys in the United States. With so much competition, how do you make your online presence stand out from the crowd? Fortunately, there are methods that will elevate the ranking of your firm’s website, and your social media profiles, in search results. Among the most effective methods is Inbound Linking. An inbound link is a link that someone else has...

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A targeted Facebook “Like” can drive targeted traffic to your website and increase the value of your social currency. It also has the power, by its conspicuous absence, to instill doubt.  In a world where a brand-focused social media presence has become inextricably linked to the long-term success of your practice, Facebook ‘likes' play a part in measuring the effectiveness of your Facebook content in this social savvy world. ...

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Social media can disrupt your workflow, but it can also be a powerful tool for growing your practice. So how do you tell the difference between a social media campaign that converts followers into clients, and a time wasting stream of distracting notifications? Luckily, there are methods to help you quantify the cost effectiveness of the time that you invest posting, tweeting, and liking. Here are some questions that can help you...

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When properly leveraged, LinkedIn can be a powerful tool in your business development and personal marketing arsenal. It’s a great place to “find” and “get found” by prospective clients, colleagues, influencers and industry leaders. Once the “finding” has occurred, a fully-optimized LinkedIn profile tells the story of your professional background in a way that is not only engaging, but also helps to increase your visibility,...

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