SERVICES FOR LAW FIRMS
WEBINARS
We can develop and facilitate social media and personal marketing programs for individual attorneys or entire practice groups.
COACHING
Tasha “TC” Cooper can work with your firm’s attorneys in 6‐month small group sessions or private coaching sessions. All coaching sessions are structured to help attorneys develop and implement effective personal marketing and online business development programs that are time‐efficient.
LIVE TRAINING PROGRAMS
We will develop and facilitate a series of live training programs to be held at your law firm. All programs include follow‐up coaching sessions. Live training programs are perfect for partner retreats and professional development training.
STRATEGIC PLANNING
We will work with your management and marketing teams to develop a comprehensive social marketing program that includes content creation, content deployment and online community building. This includes article marketing, business blogging and leveraging the power of social networks like LinkedIn, Twitter, Quora, YouTube, Slideshare, Scribd, JD Supra and legal networks.
ONLINE REPUTATION MANAGEMENT & SOCIAL MEDIA MARKETING IMPLEMENTATION
We will work with your law firm marketing department and practice leaders to develop and implement your online reputation management and social media marketing systems.
SOCIAL MEDIA POLICY DEVELOPMENT
We will work with your law firm marketing department and law firm management committee to develop a comprehensive, yet practical social media policy for your law firm.
REPRESENTATIVE TRAINING PROGRAMS
Build Momentum with LinkedIn:
Practical Tips for Lawyers
During this program, Tasha “TC” Cooper teaches attorneys how to:
- Create a thoughtful profile that shows up in search engine results
- Effectively use groups to build connections and reinforce expertise;
- Integrate Answers into business development and marketing activities;
- Leverage applications to re-purpose articles, briefings and presentations;
- Strategically use LinkedIn status updates to build momentum; and
- Manage time on LinkedIn for maximum results.
Build Momentum with LinkedIn:
Practical Tips for Lawyers
During this program, Tasha “TC” Cooper teaches attorneys how to:
- Determine what types of personal and professional information is appropriate to share online;
- Attract new followers and turn them into fans;
- Use Twitter to establish authentic and profitable relationships;
- Inspire people to share your information with their Twitter followers;
- Establish Twitter goals and measure the results; and
- Create time in a busy schedule for Twitter.
Build Momentum with Legal Networks:
Practical Tips for Law Firms and Lawyers
During this program, Tasha “TC” Cooper teaches key strategies for leveraging the power of legal social networks that include: Martindale Connected, Avvo, JD Supra and others.
6 Steps to Building an EPIC Personal
Brand: What Every Lawyer Needs to Know
During this program, Tasha “TC” Cooper teaches a 6-step process for building a personal brand that inspires trust, build credibility and helps attorneys and firms close more deals, faster.
REPRESENTATIVE LIST OF CLIENT PROJECTS
D.C. Bar Association
We developed and presented a series of one‐hour training programs for members of the DC Bar Association and attorneys in the surrounding area.
Maryland Bar Association
We developed and facilitated a three (3) hour plenary session at the Maryland Bar Association Annual Meeting.
New Jersey Small Business Development Centers
We developed and facilitated a series of three (3) hour training programs for established businesses. We also developed and facilitated a series of webinars.
Levin Institute and Kaufman Foundation
We developed and facilitated training programs for the FastTrac and New Venture programs.
NASA and United Negro College Fund Special Programs
We developed and facilitated leadership branding workshops; developed social media training curriculum that was presented internally by members of the UNCFSP staff.
Black Enterprise
We developed and taught a series of social media and personal branding training programs for the Black Enterprise Small Business University.
Wall Street Project Economic Summit
We developed, facilitated and moderated social media, digital technology, and personal marketing training programs for several Wall Street Project Economic Summits. We have also developed and managed social marketing outreach and online community building for the summit.
The Competitive Edge Conference
We developed and moderated social media and digital technology panels for The Competitive Edge Conference.
For more information about how UpwardAction® can help your law firm leverage the power of social marketing for measurable results, call our office at 1(800) 753‐6576 or send an email to WeCare {at} UpwardAction.com to schedule a complimentary consultation.