tc coleman – Page 11 – UpwardAction AI Advisory | AI Governance, Executive Coaching & Ethical Digital Leadership

Local Trends makes Twitter more relevant for small business and local business.

A leading trend in 2010 is emerging - the localization of social media. Twitter Local Trends is a most recent addition. I love the possibilities that Twitter Local Trends presents by way of helping businesses monitor local conversations in real-time. Talk about marketplace research/data on steroids! Businesses armed with current…

Social Media Return on Investment: Tracking is Key

Clients often ask how to determine if social media marketing is an effective use of their time and money. When working with lawyers, accountants and executives, I always find simple answers tied to clear goals work best ... so, here's my answer. Determining the return on investment (ROI) of social…