Posts Tagged "social media return on investment"


Tracking data is key to determining the return on investment (ROI) of a social media marketing program; however, it is just one step in determining the ROI of a marketing campaign.   You must be diligent about measuring various elements of a social media marketing campaign to really know its impact.   At UpwardAction® , we measure: Client acquisition cost in terms of money and time invested; Number of leads before and after social...

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Clients often ask how to determine if social media marketing is an effective use of their time and money.  When working with lawyers, accountants and executives, I always find  simple answers tied to clear goals work best … so, here's my answer.    Determining the return on investment (ROI) of social media marketing is easiest when you (i) are clear about your goals, (ii) know which social media tools are best suited to make the...

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