UpwardAction Salutes Sheldon Gilbert
Proclivity Media Founder and CEO, Sheldon Gilbert has created an innovative approach for using consumer data to maximize advertising.
He took a market need that was not being met and rocked it!
From Yale to Some Self-Education
Mr. Gilbert taught himself how to program and used his skills to develop the core algorithm for the Proclivity platform.
As a student of molecular genetics while an undergraduate of Yale University, Mr. Gilbert credits his insight into how to leverage large unstructured data to his college years spent delving deep into scientific research.
Mr. Gilbet’s brainchild, Proclivity Media is an e-commerce analytics company that provides retailers with consumer trends, data, and preferences they can use to improve both advertisements and ultimately their products.
Proclivity Media has been recognized by BusinessWeek and also been mentioned in The New York Times, and Fast Company.
So, is Proclivity Media truly making a difference for businesses? Barneys New York saw their online sales increased as much as 30%!
Mr. Gilbert is certainly reaping the financial rewards of changing the face of advertising for large companies.