About
Upward Action LLC (UpwardAction®) is a premier Brand Development, Social Media & Online Marketing Agency. We help professional service firms and growth-stage companies (1) develop compelling brand messages that resonate with their target market and ideal clients; (2) strengthen online communications; and (3) develop new channels for business development and client engagement through the use of social media, online public relations, online community platforms and emerging web technologies.
Tasha (TC) Cooper Coleman, Esq. (aka “Coach TC”) is a social media consultant, branding strategist and CEO of UpwardAction®. Armed with more than a decade of legal and business experiences that include practice at a top international law firm and a federal banking regulatory agency and serving as in-house counsel and a corporate executive at a premier luxury brand, publicly-held company, TC’s unique combination of experiences fuels her ability to help clients develop and strengthen a wide array of online business generating initiatives.
She has spoken about social media, online marketing and leadership branding to organizations that include NASA, New Jersey Small Business Development Centers, Vicinity Media Group, SUNY-Levin Institute FastTrac Growth Venture and New Venture programs, Rutgers Business School Center for Urban Entrepreneurship & Economic Development, UNCF - Special Programs and the New Jersey Association of Women in Communications, among others.
Her company, UpwardAction®, is a brand development, social media and digital marketing company that specializes in helping growth stage businesses strengthen their online communications and develop new channels for business development through the use of social media, blogs, press releases, online community platforms and emerging web technologies.
TC is a member of NJAWBO, 85 Broads, inBiz Connection and the American Bar Association. She hosts the weekly radio show BrandingTalk on on BlogTalk radio and blogs at www.TakingUpwardAction.com.
TC earned her law degree at Columbia University School of Law (NY), where she was a Harlan Fisk Stone Scholar, and her BA with honors at Hampton University (VA); she is also a CoachU Graduate.
