UpwardAction® specializes in social media marketing, social media education and online business development for law firms and professional service providers. Our primary services include social media training, online content development, social media policy review, strategic planning for legal marketing initiatives and social media staffing.
Social media and online communication are fundamentally changing the way people and organizations receive, share and evaluate information. In today’s web savvy world, it is important for lawyers and law firms to leverage the power of social media outlets (e.g., LinkedIn, Facebook, Twitter, Google+, YouTube, JD Supra, Martindale Connect, Quora, Slideshare, Scribd, etc.) and web technology to connect with your target market in a way advances your business development initiatives and results in a profitable return on your investment.
UpwardAction® provides lawyers and professional service providers with the expertise necessary to develop and implement an effective, bottom-line driven social business development strategy that helps to attract, engage and influence the decisions of their target markets. We work with professionals in the legal and professional services markets through our social marketing training programs, coaching services and social media staffing.
Our most popular services for law firms and professional service organizations include:
- Social Media Training: LinkedIn, Twitter, Facebook, Business Blogging, Legal Networks, Content-Share Networks (e.g, JD Supra, Slideshare, Scribd, Docstoc, etc.).
- Social Media Profile and Online Brand Assessment: We will review your law firm, practice area, practice group or individual (lawyer or professional service provider) online presence and suggest practical and effective strategies for increasing your influence, impact and bottom-line results.
- Social Business Strategic Planning: We will work with your team to develop short-term and long-term social business and social marketing goals and objectives.
- Social Media Profiles: We will conduct a social business assessment to determine the most effective social networks for your personality, time commitment and business development goals; social profile optimization (includes custom branded profiles).
OUR CORE TEAM
Tasha (TC) Cooper Coleman, Esq.
Founder and CEO
Tasha Cooper Coleman, Esq. (aka “The Momentum Builder”) is a social marketing consultant, branding strategist and lawyer with a focus on social media. She is also the CEO of UpwardAction®, a digital communications and social media marketing company.
At UpwardAction®, Tasha helps lawyers and professional service providers leverage the power of the Internet to create momentum for building profitable brands and sustainable businesses. She earned her law degree at Columbia University School of Law (NY), where she was a Harlan Fisk Stone Scholar, and her BA with honors at Hampton University (VA). She is also a CoachU Graduate. Click here for TC’s full bio.
Marenda Hughes Taylor
DIRECTOR OF ONLINE TECHNOLOGY
Marenda Hughes Taylor has over 10 years of experience in Internet marketing and search engine optimization (SEO). She is a blogger and SEO guru who brings to UpwardAction® a passion for helping clients organically grow their businesses through increasing their search engine rankings and online currency.