David BullocK
Senior Consultant – Technology

David Bullock brings an engineer’s perspective to business development. His focus is helping businesses drive sales and his method is to view technology as tools in his kit – tools that can bring measurable results.

David has a degree in mechanical engineering from the University of Delaware and started his career with engineering positions at Mobil Oil and The DuPont Company, as well as Fanuc Robotics North America. He learned about statistical control of manufacturing processes and ultimately began to figure out how to put in place processes that work the first time, every time. He moved into sales, where he applied an engineering mindset to running his territory, resulting in sales of more than $200 million over seven years.

David brings his methodical approach to UpwardAction® clients, where helps our clients maximize the efficiency of sales-oriented web pages, reducing costs while increasing sales and market response by up to 300%, and orchestrating highly effective media buys and paid advertising campaigns. Among his tools is the Taguchi Method, a process that effectively and rapidly tests a wide variety of web page headlines, text and visuals to find combinations that will drive the most traffic and conversion to sales. David has the rare distinction of being certified as a TRIZ/Taguchi Ad Optimization Specialist. David is also the technical editor for the Adwords for Dummies Book and co-founder of the highly acclaimed SEO Rainmaker Seminar.