Magnetic Branding Checklist
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TC Cooper, president of UpwardAction®, is not only an attorney, but also a teacher at heart who has invested nearly two decades in helping professional service providers and small business owners use social marketing and digital technology to build influential brands that support specific business objectives. This work started with her involvement in the Non-Profit Clinic at Columbia Law School as a student (where she worked with small businesses), showed up in her work-life as a big firm lawyer when she co-wrote a chapter in the legal treatise – Securities Law in the Electronic Age, and has evolved into developing the #CooperZone Academies™ Learning Portal more than 16 years later. TC brings her distinct teaching and consulting style to the on-demand video training and supporting mastermind calls included in the #CooperZone Academies. The academies started as a repository for the training videos that TC delivered on the live-streaming Periscope app (which is owned by Twitter). These lessons were so well received by thousands of viewers, that TC later used the most popular lessons to develop a learning portal for professional service firms and providers in the form of #CooperZone Academies.
At the helm of UpwardAction®, TC has become a recognized leader in social marketing, online advertising and digital branding for professional service providers. UpwardAction® has been engaged by businesses and government agencies that include: National Aeronautics and Space Administration (NASA), Wall Street Project Economic Summit, Rutgers University, Levin Institute Kauffman and FastTrac Programs and the Maryland Bar Association, and numerous individual attorneys, consultants, and small firms.
President of UpwardAction®