Subscribe to our Social Media Communications eLetter for weekly tips!

Social Media Marketing Academy


Become a Certified UpwardAction® Digital Communicator!

When you join the family of UpwardAction® family of Digital Communication you get:

Weekly digital communication and social media marketing tips;
Instant access to 50+ videos, PDFs, and resources to maximize your online presence and optimize your digital messaging;
Access to an online community of like-minded leaders (based on your enrollment level). 


The UpwardAction® Social Media Communications Academy
has three membership levels and tracks: 

Entry Level (Introductory Program)

Professional Level (Self-Paced Program)

Mastery Level (Certification Program)

Entry Level – Introductory Track:  Our Complimentary (aka FREE!) Membership Track includes access to entry-level video training to get you started on the path to becoming an effective communicator.  This level also includes a complimentary weekly newsletter that includes a high-value PDF from one of our paid membership levels.

Professional Level – Self-Paced Track:  Our Self-Paced Social Media Communications includes complete access to the 50+ video lessons in the UpwardAction® Academy training vault and new lessons that are added monthly.  The track includes access to a monthly Social Marketing Coaching Call with TC Cooper or another UpwardAction® Certified Digital Communicator.

Mastery Level – Certification Track: Our UpwardAction® Social Media Marketing Certification Track includes weekly group coaching and a VIP training workshop with TC Cooper and special guests.  This Certification track is by application only.

UpwardAction® Social Media Communications Academy lessons range from 5 to 45 minutes and come with accompanying worksheets and infographics as needed.

 Click Here to Enroll and Start Learning Today!

 Develop Your Digital Communications and Social Media Marketing skills in the
UpwardAction® Social Communications Academy 

1.  Entry Level –
Introductory Track:
A series of training videos and associated documents to help you begin to leverage the power of social media and optimize your digital messages. FREE until at least April 30 ($97 fee is waived during this COVID-19 global pandemic).

2.  Professional Level –
Self-Guided Track: 
Access to our vault of more than 50 videos + access to our weekly Group Coaching Call with a Certified UpwardAction® Digital Communicator. All calls are recorded for your convenience. $497 per year or $47 per month. 

3.  Mastery Level –
Certification Track:
 Graduates are awarded the UpwardAction® Social Media Communication Mastery Certification.  Graduates are eligible for our Social Media Communicator Trainer certification program. SUSPENDED UNTIL FURTHER NOTICE.

Click Here to Enroll and Start Learning Today!

Are you ready to increase your earning capacity by becoming a masterful digital communicator?

We are here to help. 

Let’s get started!  

Step One:  Choose your level of access. The Entry-Level Introductory Track is a great place to get started with learning how to optimize your message and content online and leverage the power of social media.  The Professional Level – Self-Paced Track gets you access to coaching and training with a UpwardAction® Certified Social Media Digital Communicator.  The Certification Level is temporarily suspended.


Step 2: Get Organized.  Within 24 hours of enrolling in the UpwardAction® Social Media Communications Academy, our team will send you downloadable links to (1) our ALIGNED Daily Planner and (2) Social Media Marketing ActionBook – along with instructions for use.   These documents will be important to your progress and acceleration during the program.



Step 3: Start Learning:  You will receive instructions accessing the training videos that correspond with your level of access within 24 hours of your payment being verified (Professional Level) or registration information being received (Entry Level).  Lessons are from TC Cooper’s private Periscope and Facebook Live broadcasts.  The videos are supplements with documents as needed to support your learning experience.




Step 4:  Get ready for Friday Coaching Calls.  Every Friday, TC Cooper or a UpwardAction® Certified Digital Communicator hosts a coaching call.  This call is open to all members of the Professional Level and Certification Level membership groups. All questions are submitted in advance and all calls are recorded and made accessible for the convenience of our members.



Step 5: Certification VIP Days with TC Cooper.  Once you have completed all program requirements for the Certification track, you have the option of joining TC Cooper in Washington, DC or Myrtle Beach, SC for a 1/2 day small group training workshop. CERTIFICATION LEVEL TRAINING IS SUSPENDED DUE TO THE COVID-19 GLOBAL PANDEMIC. 

Click Here To Enroll

Here are a few of the lessons you’ll enjoy once you enroll in the UpwardAction® Media Certification Program and have full access to the training videos.

Learn How to Leverage LinkedIn Groups
Learn How to Maximize Your Status Updates
Learn How to Maximize Your Personal Profile
Learn How LinkedIn Can Help You Build a Global Business
Learn How LinkedIn Can Help You Build a Global Business
Learn How to Maximize LinkedIn Company Pages
Learn How to Maximize the LinkedIn Publishing Platform
How to Create a LinkedIn Company Page


Learn How To Maximze Your Resources with Social Media Management
Learn How To Develop A Content Plan
Learn the Twitter Lingo
Make An Emotional Connection with Your Ideal Client
Get Your Content to the Exact People Who Want It
Learn How To Develop A Content Plan
Pay for Measured Results
Learn the ONLY Time You Should Pay For Followers
Learn How to Be More Profitable by Being K.I.N.D.E.R.
Learn how to Get Clear, Confront Fear & WIN.
Learn How to Use WordPress Sites and Basecamp with Virtual Teams
Learn a Simple Process for Finding, Attracting and Hiring Your Ideal Virtual Assistant.
Learn How To Start Conversations in Groups on Facebook & LinkedIn
Learn a Quick Tip for Getting Feedback from Your Online Community
Learn How to Build Influence in Groups with a 5-Step Formula
Optimize Your Twitter Profile
The Anatomy of a Tweet
Make the Most of Quoted Tweets and Retweets
Learn the Basics About Promoted Tweets


Practical Strategies to Grow Your Business in 2017 and Beyond
Learn How To Protect Your Brand by Protecting Your Name
Learn How to Make It Easy for Your Ideal Clients to Find You Online
Learn How To Automate Your Follow-Up
Learn How To Find Your Mentors, Colleagues and Target Market Online
Learn the First Step to Getting Results on Social Media. Set SMART Goals.
Data is Everything. Mind Your Numbers by Tracking Your Clicks
Discover Three Great Places to Find Virtual Assistants
Convert Your Content Into Currency In 3 Steps
Learn an Easy Tip for Writing Compelling Headlines
Four Reasons to Join An Online Community
Mind Your Numbers: Track 5 Things This Week.
Learn 15 Ways to Transform Your Business with a Book.
Learn How to Use Open Office Hours in Your Business
Learn How to Attract Your Ideal Clients with Precise Language
Learn How To Make Your Calls to Action ACTIONABLE.
Learn 12 Ways to Create Compelling Content
Learn How to Use Demographics, Psychographics & More to Get More Business
Discover if Your Programs, Products and Service Need Their Own Social Media Brand
Discover What Numbers Matter When Tracking Your Success on Social Media
Social Media Management Tools
6 Actions That Will Catapult Success or Destroy Momentum
Keywords and Hashtags
Mind Your Metrics
Increase Your Income: Map Revenue Goals. Track Progress.
5 Actions to Increase Your Revenue


Learn the Basics About Promoted Tweets
Learn How to Maximize Your Cash with Social Media Management
Learn Why Your Content Plan Is Important
Learn Tips for Connecting with Your Target Audience
Learn How to Only Pay for Results.
Learn Tips for Getting Your Content Out
Find Out the ONLY Time You Should Pay For Followers
Learn 3 Key Ways to Advertise on Social Media
Learn the Basics About Promoted Tweets
Learn How To Amplify Your Message with Hashtags
Learn How to Get the Most from Confence Hashtags
Learn More About Brand Specific and Tradmarked Hashtags
Learn How to Increase Your Visibility with Hashtags
Learn the Basics About Hashtags
Learn How to Use Direct Messages
Learn How to Maximize “Quoted Tweets”
Learn How To Atttract Followers with Your Bio
What Should I Tweet About?
Twitter Basics: Learn How To Send A Tweet
How Often Should I Tweet?
Twitter Basics: Learn How To Retweet a Tweet
Twitter Basics: Learn How To Quote A Tweet
Twitter Basics: Learn How To Like A Tweet
Twitter Basics: Learn How To Send A Direct Message
Twitter Start Up Guide
Establish S.M.A.R.T. Goals
Find Your Tweeple on Twitter
Leverage Twitter Lists
Monitor the Twitter Accounts of Your Target Audience
Expand Your Influence with Your Followers


We want to help you leverage social media marketing in your business or organization, starting today!  ~TC Cooper & Team UpwardAction

Professional Level Proficiency

($97) $47 per month -or-


$497 annually

Self-Paced Program with Virtual Group Coaching 

These rates are discounted to support leaders during the COVID-19 Global Pandemic.  Click here for the monthly payment option. 

Click here to enroll.


Mastery Level Proficiency



Sign-up for our Digital Communications eNewsletter to be notified when the virtual doors open. 


Enrollment Suspended


Entry Level (Introductory Program) – Complimentary until April 20 

Click Here to Register

Our Social Media Communication Certification programs are still available for corporate, association, and law firm training programs (10 person minimum per cohort). During the COVID-19 Global Pandemic, all Certification Program VIP Days are exciting, engaging, and transformational virtual experiences by video conferencing. Click here to contact us for more information.

Powered by WishList Member - Membership Software