by wecare on April 16, 2009
Successful social networking is all about building and leveraging relationships. Powerful relationships are built on trust and two abilities- your likeability and credibility. Before you can expect others to value your input, you must first “earn the right to be heard” by being likable and credible. Social media makes it easier than ever to earn this right and build a magnetic brand that is authentic and eliminates the need for a “sales proposition”.
A magnetic brand is simply your unique promise of value. It lets others know what they can expect when interacting with you. A magnetic brand is attraction (not sales) based as it draws your target market to you. This is the exact opposite of pushing your services to others.
Your magnetic brand is a 24 hours promotions team. Once the core components are in place, your magnetic brand will systematically and around the clock draw clients to you who are pre-qualified as they are attracted to your unique promise of value.
It is always a joy teach entrepreneurs the core components of prepare, positioning and promoting a magnetic brand. It is certainly a privilege to have clients honor me with a video testimonial. Listen below to entrepreneur extraordinaire Suzanne Tipton Offner talk about the power of magnetic branding and social media.
Suzzane Tipton Offner: Entrepreneur Extraordinaire
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by PowerUp on September 19, 2008
The folks who brought you LinkedIn recently unveiled a handy new Linkedin application for the iPhone / iTouch on their blog. This application has three key (and very useful) features. It provides the ability to (i) update your status remotely; (ii) integrate your LinkedIn contacts directly into your iPhone or iTouch AND (iii) save your search history and results. Learn all about the features for this very cool application here.
LinkedIn is the best platform for powerful social networking among professionals - it is certainly one of my favorite new media platforms.
If you are a service professional, I hope you are benefiting from all the business development opportunities on LinkedIn. If you are not an active LinkedIn user, consider this your coaching moment…take care of updating your LinkedIn profile and status today.
If you need help, let me know by sending over an email to MemberCare@UpwardAction.com. I’d love to schedule an introductory coaching session to get you up and running.
On a related note … I’m amazed at how HOT the iPhone and now the iTouch continue to be. I have to say that I LOVE my ITouch … especially as I don’t have to give up my current phone service to benefit from all of Apple’s very cool and useful technology.
I’m curious. Do YOU have an iPhone or iTouch? What do you think about this new LinkedIn app? Will you use it?
Always … Give Your BEST and be Amazed at the Results!
T.C. Coleman
P.S. Sending physical cards is a fantastic way to build deeper relationships with your LinkedIn contacts. At UpwardAction, we use SendOutCards. Click here to learn more about the SendOutCards system.
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