Successful social networking is all about building and leveraging relationships. Powerful relationships are built on trust and two abilities- your likeability and credibility. Before you can expect others to value your input, you must first “earn the right to be heard” by being likable and credible. Social media makes it easier than ever to earn this right and build a magnetic brand that is authentic and eliminates the need for a “sales proposition”.
A magnetic brand is simply your unique promise of value. It lets others know what they can expect when interacting with you. A magnetic brand is attraction (not sales) based as it draws your target market to you. This is the exact opposite of pushing your services to others.
Your magnetic brand is a 24 hours promotions team. Once the core components are in place, your magnetic brand will systematically and around the clock draw clients to you who are pre-qualified as they are attracted to your unique promise of value.
It is always a joy teach entrepreneurs the core components of prepare, positioning and promoting a magnetic brand. It is certainly a privilege to have clients honor me with a video testimonial. Listen below to entrepreneur extraordinaire Suzanne Tipton Offner talk about the power of magnetic branding and social media.
You will wish you’d thought of it! The unique creativity of Sachi and Lee LeFever at Common Craft involves technology that is so easy to use … even my 84 year old grandmother gets it!
Utilizing a whiteboard and paper process they call Paperworks, Common Craft explains concepts in a visual manner that makes them easy to understand and then implement! If you want to know more about social media, wikis or even the election process, Common Craft will likely have a current video on the topic. Check out the video below for a great example of what is available.
Common Craft has several really good instructional videos about podcasting, RSS feeds and even using Twitter. If you need to give a presentation on social media, this is a great place to purchase a video to support, add variety and make your presentation extremely entertaining.
While we’re on the topic of visual presentations, I want to point out that using visuals is powerful way to educate and entertain your audience. Dan Roam has a new book that I have heard does a great job of explaining the powerful of visuals - The Back of the Napkin: Solving Problems and Selling Ideas with Pictures. I haven’t read it yet, so I’d love to hear if you have and what you think! Feel free to share your thoughts in the comment section!
Until next time … Expect the Best!
Coach T.C. Coleman
P.S. Common Craft is currently soliciting ideas for additional videos. This may be a fantastic opportunity for you to showcase your expertise. I encourage you to create time in your schedule to investigate Common Craft’s needs to determine if they fit your business experience.
