Building Deeper Connections with Video Marketing

by PowerUp on September 8, 2009

People buy from PEOPLE they know, like and trust.   Online video is an amazing tool for helping prospective clients get to know, like and trust you … at an accelerated rate.    Let’s discuss five ways to use this powerful tool to systematically dig for deeper connections with your ideal clients and target market.

  1. Record a “Thanks for your purchase” video. Send this video to everyone who invests in any of your programs, products or services.   This creates a “personal connection” that can be delivered in mass.
  2. Record a “Welome to our program” video. Send this video to everyone who signs up for a coaching program or service.  This facilitates developing a “personal connection” with your target market in mass.
  3. Record a “Happy Birthday” greeting. Send this video to the inbox of everyone in your database on their special day.
  4. Record answers to frequently asked questions. Whenever someone sends a question by email or via your website, record the answer by video and have it delivered to his or her inbox.  Talk about making a big impression!
  5. Record a “welcome to the company” video. Send this video to everyone who signs up for your electronic newsletter or eCourse a few days after the subscription begins.   This is a great way to build deeper connections, while building a “wow” experience for your target market.

Taking UpwardAction: Now that you have the information, create one “core business” video within the next 24 hours.   If you need help, contact us to schedule a Pick TC’s Brain session.   We are help to help you build a thriving business as an accelerated rate.

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Business Relationships that Matter

by PowerUp on September 2, 2009

Three Pillars Business Relationships

Profitable business relationships stand on three foundational pillars: creditability, consistency and trust. Let’s explore how to build and strengthen each pillar.

Credibility: Deliver quality content (either original or refer to quality content of others) to your friends, fans and followers.

Consistency: Utilize email marketing, social media aggregators and autoresponders to stay connected with your audience on a regular basis.

Trust: Determine whether your brand will be primarily known for quality, value or convenience and make your selection the cornerstone of you business. Consistently deliver on your selection and other will trust your “promise of value” (aka - your magnetic brand).

Taking UpwardAction®: Invest 10 minutes of your time TODAY in creating or refining an UpwardAction® Plan of Action for building and maintaining your three pillars for profitable business relationships.   Here’s a free tip … Social media facilitates systematically strengthening each pillar.   Let us know if you need help by clicking here to contact us.  We are here for you!

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