In his best seller “Purple Cow: Transform Your Company by Being Remarkable,” Seth Gordin reinforces the critical importance of standing out in the marketplace by being remarkable.
We are reminded that whenever we are not out marketing products or service, we need to be invested in creating and updating our products and services so that they are so powerful, interesting, impactful and full of value that our target (aka niche) market will recognize and reward our expertise.
Check out our March Featured Book Discussion to learn more about how to create a Purple Marketing Plan.
Always – Live with Passion!
Coach TC
PS - One great point made by Seth is that people sometimes have trouble creating Purple Cows because they fear “being different”. Please know that if you want to experience accelerated success in your business, you must accept and embrace that when you are being “remarkable”, some people will not like you or appreciate what you are adding to the marketplace. Remarkable people rarely, if ever, get unanimous praise. Instead, we accept that criticism is a byproduct of standing out.
PSS - We’d love to know what you are doing to make your marketing efforts “remarkable” ~ feel free to leave a comment!
PSSS - You may notice that our website has a new look! Many thanks to our fabulous VA Jill Chongva of VA Diva for creating wonderful new online home for us at Upwardaction.
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, a book I LOVE.
, a book that provides wonderful information about building relationships.
