From the category archives:

Customer Service

Create Buzz with Press Releases

Creating buzz in the marketplace is a fantastic way to generate more sales. There are tons of ways to leverage the power of the Internet to generate more buzz for your financial products. Publishing press releases on-line are a fantastic way to gain exposure, generate some buzz and get people into your pipeline.

Let’s explore 7 Key UpwardAction® Steps for the Effective Use of Press Releases

1. Create a crystal clear picture of your ideal customer. You will want to write your press release in a way that peeks the interest of just that person in a way that makes his or her pain and your solution to that pain crystal clear.

2. Write (or hire someone to write) a compelling headline that makes your audience want to read your article at that moment.

3. Use keywords to make certain your sales page and thank you page generates traffic and potential revenue.

4. Incorporate links (not too many ~ 1 or 2 will do the job) to your website.

5. Make certain each press release contains a strong call to action. Ultimately, what do you want your readers to do? Just ask for it!

6. Set a goal for each press release and monitor your results.

7. Promote all of your events ~ from launching a new website, to updating your free offering, to launching a new product or program.   Not much is really too small for a press release. It is all about your unique positioning.

Now that you know the basics about the effective use of Press Releases , let’s get started.

All the best!

Coach TC

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It’s All In a Name - Creating More Authentic Expression

It’s all in a name … or is it your sign-off?

Many articles and blog posts have been written about the importance of choosing a great name and having an informative, yet succinct email signature.  There is not, however, very much said about the significance of a signature sign-off that really reflects your wishes and desires for your readers.  

From the beginning of my days as a blogger, I have ended my posts (and most emails too!) with the simple phrase “Until next time … Take GREAT Care!”   During the past several weeks, however, I have realized that I need a change.   

Why? - you may ask.   Because … I have discovered that this sign-off on mine is too popular (something I have learned since participating in a few online forums and reading lots of new blogs) and that it does not truly express what I want for our readers.

So … light of this season of sharing, reflection and thanksgiving as well as the spirit of great journalist Walter Cronkite (who made famous one of my grandmother’s favorite sayings - “And that’s the way it is”), I’ve decided to bring in 2008 with a new signature sign-off that truly expresses what we at Upward Action Coaching want for you.  

Here’s a list of what I’m considering thus far …

  1. Enjoy your life!
  2. To fulfilling success!
  3. To joyful living!
  4. To joyful longevity!
  5. To overflowing abundance!
  6. To enlightened success!
  7. To overflowing joy!
  8. Peace and Prosperity!

I’d love to know which sign-off is your favorite (or if you’d like to suggest one that isn’t listed here).  Feel free to contact me via email or by leaving a comment here on the blog.   Look for the final decision in our first posting of the new year!

So … enjoy the last days of ….

Until next time … Take GREAT Care!

PS-   Know that regardless of what the new signature becomes, I really do want you to take GREAT care!  :-)

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Effective Customer/Client Service

Great business is all about customer service.   Why customer service?    Because … without happy, satisfied customers/clients your grand plans for a profitable, sustainable business will never come to fruition.

Today, we are sharing 7 ways to help you develop and maintain a great relationship with your clients/customers.

Keeping Your Clients Happy

1.   Identify expectations regarding your services or products.

2.   Appreciate the difference between client satisfaction and client loyalty.

3.   Learn strategies to deal with difficult personality types.

4.    Offer a prize or give-a-way a couple of times a year (perhaps once a quarter) for people who sign up for your blog feed or newsletter.

5.   Develop ways to obtain customer alignment. * Customer alignment occurs when we marry our knowledge about  client/customer success goals with our products/services.

6.   Create and distribute specifc surveys about your services and products to your best clients.   Pay close attention to compliants/suggestions and tweak your products/services to furthur meet your clients’ needs.

7.   Develop a customer service plan.   We will explore the elements of an effective customer service plan in a future post.  If you need help with your plan, contact us at coaching@upwardaction.com.   It will be our pleasure to help you put an effective plan in place.

There you have it - 7 steps to more successful client relationships.   

We’d love to know your thoughts on this post. Feel free to leave a comment or email us at coaching@upwardaction.com.

Until next time … Take GREAT care.

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