UpwardAction Coach

When the market is less than ideal, resourceful finance professionals and independent insurance agents have an advantage that folks who only work for others are sadly missing. If you fit into any of the categories above, your advantage is the power to control your own professional future, regardless of the stock market’s performance or any economic condition or forecast.

As an entrepreneur, you will always have a choice of two options when deciding how to manage your business in a bear market. You can chose to (A) participate in what some folks will call a “recession” or economic downturn – or (B) put in place professional branding and interactive marketing techniques that will put you ahead of the competition (because they are down-scaling their marketing efforts) and in a position to attract more clients for more profitability. The choice is yours!

For those of you who decide to go with Option B – which involves continuing to build your business regardless of economic forecasting, let’s explore three (3) keys for prosperity during any economic condition – including the current market.

UpwardAction® Step 1: Create a crystal clear vision statement for your business. Building the business of your dreams requires that you are clear about the “dream.” This is a critically important step in building a business that can withstand any economic condition. I am a huge fan of the philosophy of “beginning with the end in mind.” If you are not yet familiar with this philosophy and a student of Michael Gerber, make sure that you read his best seller The E-Myth Revisted: Why Most Small Businesses Don’t Work and What to Do About It, now … not later. This practical and insightful book is required reading for my private coaching clients.

UpwardAction® Step 2: Get really clear about WHY you are in business. Once you are clear about your WHY, the process of HOW to make your business vision a reality will begin to unfold. A strong business WHY is one that is deeply personal and closely aligned with your core values. A strong WHY will also keep you motivated and focused on making your business vision a reality. Your WHY is truly about what you want to experience in your life.

UpwardAction® Step 3: Ramp up your interactive marketing strategies and techniques. Interactive Marketing leads to sales … and sales results in profits. A “slow” economy is no time to reduce your marketing efforts. Instead, use this time to really consider what marketing campaigns have been the most profitable and ramp up those efforts. And, explore ways to increase your marketing efforts to get even better results. If you are not currently using interactive marketing techniques, now is the time to schedule an introductory coaching session with UpwardAction.

By paying close attention to all of your marketing efforts, being creative in developing new marketing campaigns and making sure your marketing is interactive, you will find your business soaring while your competitors are scaling down, losing business and waiting for the economy to “pick-up”.

Until Next Time ~ Expect the Best!

Coach T.C. Coleman

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Hello Everyone!

Happy Independence Day to those of you here in the United States! To our Canadian friends - Happy Belated Canada Day!

And, to my middle brother - Happy 30th BIRTHDAY with lots of LOVE! I always chuckle when of think of how long my brother thought all of the 4th of July fireworks were just for him! I want you to know, dear brother, the fireworks are for our country and YOU too! ☺

You have probably noticed that we have taken a two month blogging sabbatical. Well .. we spent the months of May and June analyzing our businesses and have refocused our services, products and resources to provide more value for you!

As a result of our hard work, we are moving into the second half of the year in full force and with lots of really powerful changes, starting with the name and focus for this blog! This blog has evolved into “Inspire by Action: A Blog for Finance Professionals.”

What exactly does this mean? - you may be asking yourself. ☺ Well, it simply means that much of the new information to be premiered here will be highly relevant for entrepreneurial finance professionals.

If you are a financial planner, insurance agent or investment advisor - this blog is being written with you in mind!

You may now be asking, “Why the change?” At UpwardAction, we’re calling it an evolution! Here’s the answer! When we took a look at our client list and blog readers, we realized that the mass majority of clients and web visitors are independent agents in the finance and insurance industry, lawyers or lawyer-turned-entrepreneurs. Therefore, we want to repay you for your active interest in our businesses by making sure we have a resource where we can provide lots of high quality FREE information for you.

This blog will become our FREE resource for the finance industry!

We are also revamping our FREE resource for Legal Professionals.

Head over to www.lawmapping.com for new blogs posts written just for practicing attorneys and lawyer-preneurs.

What if you are NOT a finance professional, lawyer or lawyer-preneur???

Never fear! If you are a professional service provider or solo-preneur, you will still find fantastic information here that will help you experience accelerated business success.

And, if you market your services to finance professionals or lawyers, you will also have a greater insight into what these professionals really need for their success.

So …. stick with us for fantastic information that will certainly help you build and expand a sustainable, profitable business!

I’m excited about this phase of our journey!

Expect the best!!

~Coach T.C. Coleman

www.upwardaction.com

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