“Do what you love, the money will follow…”. While perhaps it’s cliche, it is also true. The “niche movement” has proven to be an effective way to structure your business and is an effective way to master your subject area and effectively market your services.
At UpwardAction®, we call this creating a industry circle for greater influence.
Be thoughtful when determining which niche (i.e. niche circle) to invest your time in. Make sure to consider client groups for which you have the most interest, concern and connection when choosing your niche.
When you are thoughtful about choosing your niche circle, you will likely become emotionally invested in providing greater value to your customers – leading to more authentic connections.
While is it certainly possible to *specialize* in more than one niche circle, I highly encourage you to limit yourself to no more three (at least until you have been able to become a *big fish* in your chosen niche circle). An effective UpwardAction® plan of action is to … start with one and then expand.
If you are having trouble deciding on a niche circle for your financial services or insurance business, here are a few questions to get you started!
Expect the Best!
Coach T.C. Coleman
UpwardAction® Success Work
1. Who are your current favorite customers?
2. Conversely, who do you dread calling? What line of business causes your angst?
3. Which seminars, workshops, and conventions have you enjoyed attending?
4. What business books have you enjoyed the most? Which of your clients are also reading your favorite book? In which industry do they work?
5. How can you combine your hobbies with your work?
Use your answers to these 5 questions to create a list of 3 to 5 possible niche circle. Now, invest time to thoughtfully consider where you have the most interest and deepest connection.
If you need more help, feel free to schedule an introductory coaching session with an UpwardAction® Coach.
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Hi Coach,
It took me an entire career to learn to do what I enjoyed. I was shut out of my goal when I was young, probably because I was too much of a country boy for a city slicker Madison Avenue firm, and only got to do it after I retired. I found out I’m good at it, and I’m making money at it and having fun. Wish I hadn’t waited.
Kirk
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