Create Buzz with Press Releases

Creating buzz in the marketplace is a fantastic way to generate more sales. There are tons of ways to leverage the power of the Internet to generate more buzz for your financial products. Publishing press releases on-line are a fantastic way to gain exposure, generate some buzz and get people into your pipeline.

Let’s explore 7 Key UpwardAction® Steps for the Effective Use of Press Releases

1. Create a crystal clear picture of your ideal customer. You will want to write your press release in a way that peeks the interest of just that person in a way that makes his or her pain and your solution to that pain crystal clear.

2. Write (or hire someone to write) a compelling headline that makes your audience want to read your article at that moment.

3. Use keywords to make certain your sales page and thank you page generates traffic and potential revenue.

4. Incorporate links (not too many ~ 1 or 2 will do the job) to your website.

5. Make certain each press release contains a strong call to action. Ultimately, what do you want your readers to do? Just ask for it!

6. Set a goal for each press release and monitor your results.

7. Promote all of your events ~ from launching a new website, to updating your free offering, to launching a new product or program.   Not much is really too small for a press release. It is all about your unique positioning.

Now that you know the basics about the effective use of Press Releases , let’s get started.

All the best!

Coach TC

If you enjoyed this post, make sure you subscribe to my RSS feed!