Monday Distinction #16
Really getting the distinction between marketing and sales is critical to your ability to position your products and/or services effectively.
A Marketing program includes all of the customer service activities of your organization. Effective marketing is a 360 degree process that involves the integration of promotional efforts (e.g., JV partnerships), advertising, brand management, pricing, relationship building and product development, along with any other element necessary to get your product and/or service to your clients. Good marketing programs include the sales process as a critical component of the overall program.
A Sales program, while important, is limited because it is really only focused on the exchange of your goods and/or services with the client - while only considering the importance and impact of developing and maintaining business relationships.
Today’s Upward Action Tip for Success
Regardless of your company’s size, take time to design and implement a strong, all-inclusive marketing program and position your organization for tremendous success.
At UpwardAction Coaching we are experts at helping business design and implement effective and efficient programs. Let us know how we can help!
Until next time … Take GREAT Care!
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