Who We Are
UpwardAction® is a online reputation management, social media marketing consultancy and inbox magazine (aka “electronic newsletters) publishing company serves lawyers, management consultants, IT consultants and financial services consultants.
OUR SENIOR TEAM
Tasha (TC) Cooper, Esq. | Founder and CEO
TC Cooper is a social marketing consultant, online branding strategist and social media lawyer. As the CEO of UpwardAction®, she helps lawyers and leverage the power of the Internet to increase sales through impact and influence. She accomplishes this through effective social marketing campaigns, media buys and content curation. TC earned her law degree at Columbia Law School, where she was a Harlan Fisk Stone Scholar, and her BA with honors from Hampton University. She is also a CoachU Graduate. Click here for TC's full bio.
Senior Consultant – Technology
David Bullock brings an engineer’s perspective to business development. His focus is helping businesses drive sales and his method is to view technology as tools in his kit – tools that can bring measurable results.
David has a degree in mechanical engineering from the University of Delaware and started his career with engineering positions at Mobil Oil and The DuPont Company, as well as Fanuc Robotics North America. He learned about statistical control of manufacturing processes and ultimately began to figure out how to put in place processes that work the first time, every time. He moved into sales, where he applied an engineering mindset to running his territory, resulting in sales of more than $200 million over seven years.
David brings his methodical approach to UpwardAction® clients, where helps our clients maximize the efficiency of sales-oriented web pages, reducing costs while increasing sales and market response by up to 300%, and orchestrating highly effective media buys and paid advertising campaigns. Among his tools is the Taguchi Method, a process that effectively and rapidly tests a wide variety of web page headlines, text and visuals to find combinations that will drive the most traffic and conversion to sales. David has the rare distinction of being certified as a TRIZ/Taguchi Ad Optimization Specialist. David is also the technical editor for the Adwords for Dummies Book and co-founder of the highly acclaimed SEO Rainmaker Seminar.
Marenda Hughes Taylor
UpwardAction® Certified Business Advisor
Marenda Hughes Taylor has over 15 years of experience in Internet marketing, search engine optimization (SEO) and content optimization. She is a leading expert who brings her commitment, passion and expertise in virtual technology and digital branding to UpwardAction® clients.